## [Follow These 5 Steps to Optimize Your Google Product Categories](/content/blog/google-product-category/index.html)

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product

## [15 Best Practices for Boosting Product Page Conversions](/content/blog/product-detail-page-best-practices/index.html)

Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen